Taylor Swift will hold 15 shows of The Eras Tour in the UK this summer, starting from June 7 to August 20. Currently, 1.2 million tickets are sold for the shows. According to a report collected by Daily Mail , each fan spends an average of 848 pounds (more than 27 million VND) for a show. Sources said this amount is 12 times higher than the cost of a night out in the UK, which costs only about 67 pounds (more than two million VND).

Fees include tickets, meals before and after the event, accommodation, transportation, costumes and merch (products produced by artists). Daily Mail provides specific estimates, according to which each fan pays 206 pounds for a regular ticket and more than 400 pounds for a VIP seat, expected to spend 121 pounds on accommodation and 111 pounds on travel fees. Some 18% of fans paid £56 for concert clothes, £79 for merch and £59 for a dinner at restaurants near the concert venue.

Besides, researchers pointed out that 8% of fans plan to organize or attend Taylor Swift theme parties before and after the show, about 7% of fans spend money to decorate their homes to celebrate their idol.

Dr. Peter Brooks – Director of behavioral analysis at Barclays Bank, UK said: “People who often say ‘Money can’t buy happiness’ are definitely not Swifties.”

According to him, there is a lot of evidence that paying for experiences will make people happier than the habit of buying material things, especially if they can be shared with friends and relatives. Brooks points to the close connection between fans and idols that can fuel the desire to consume. “For people who aren’t Taylor Swift fans, it seems like £848 is a huge amount of money to pay for a concert. But for the Swifties community, every penny they spend is an investment in memories with their idol.” , he said.

Taylor Swift , 35 years old, is an American singer-songwriter, who rose to fame with country music in 2006. After 10 albums, Taylor received 14 Grammy awards and 29 Billboard awards. In December 2023, Guinness recognized the artist’s The Eras Tour as the highest-grossing tour of all time, reaching more than one billion USD. She currently has a net worth of about 1.1 billion USD, and was chosen by Time as Person of the Year 2023.

She has just restarted The Eras Tour after releasing the album The Tortured Poets Department , on April 19. The singer chose Paris as his first stop before going to other countries in Europe. This is also where she first performed songs from the new album. After that, Taylor Swift will hold shows in Sweden, Portugal, Spain, England, Ireland, Netherlands, Switzerland, Italy, Germany, Poland and Austria.