Tesla is facing a significant downturn in Europe, with sales plummeting 45% at the start of 2025 compared to the previous year. This sharp decline comes as the broader electric vehicle market experiences a surge, with competitors like Volkswagen, Volvo, and China’s BYD reporting a robust 37% increase in sales. Analysts attribute this downturn to growing public discontent with CEO Elon Musk’s political involvement and controversial statements, which have alienated customers in key markets such as Germany, France, and the UK.
In Germany, Musk’s endorsement of the far-right Alternative for Germany party has sparked outrage, contributing to a staggering 63% drop in Tesla sales in France alone during January. Polls indicate a significant shift in public sentiment, with nearly 70% of UK residents viewing Musk unfavorably. Protests against Tesla are becoming increasingly common, with demonstrators calling for boycotts and highlighting concerns over Musk’s perceived threats to democracy.
The backlash extends beyond consumer sentiment. Labor tensions are on the rise as the United Auto Workers union has filed federal charges against Musk and former President Donald Trump, alleging illegal intimidation of workers who sought to unionize. At Tesla’s Fremont plant, whispers of organizing are growing louder, fueled by the shrinking number of workers willing to tolerate Musk’s anti-union stance.
Musk’s personal life has also come under scrutiny, with reports of scandals and controversies surrounding his relationships further complicating his public image. Amid these challenges, Tesla’s stock has fallen 16% in February alone and 31% since its peak in December 2024. Experts warn that Musk’s empire is in jeopardy, with ongoing legal battles and declining sales threatening the future of Tesla and its CEO.
As the situation develops, many are urging the public to reconsider their support for Musk and Tesla, reflecting a broader discontent that could reshape the electric vehicle landscape in Europe and beyond. The mounting pressure suggests that Musk’s empire is facing an unprecedented crisis, with questions about its sustainability growing louder by the day.