Only Jungkook could manage to make this happen.
BTS and ARMY proved their power and influence once again. In a never-before-seen collaboration with Rolling Stone magazine, Jungkook‘s fan group, Jungkook China, published a full-page color advertisement in their September 2022 issue to honor his 𝐛𝐢𝐫𝐭𝐡day.
Not only is it the first time a 𝐛𝐢𝐫𝐭𝐡day project got into Rolling Stone’s magazine, it was also the first time that the influential magazine collaborated with a fan group.
While 𝐛𝐢𝐫𝐭𝐡day advertisements are commonplace for K-Pop artists and their fans, a magazine spread is rare. Of course, it’s been done before but never with such an important music magazine as Rolling Stone. Jungkook China also released a preview of the page they published in the magazine.
Jungkook China had many reasons why they chose Rolling Stone in particular. The monthly magazine is a serious one that focuses on music and pop-culture. It is one of the bibles that many look towards for reviews in terms of artistry and music sense. BTS has gone above and beyond the K-Pop genre to steal hearts of many who now see them as full-fledged artists.
The most amazing thing was that Rolling Stone moved up their publication date, an unprecedented move. They normally publish every 6th of the month. To match with Jungkook’s 𝐛𝐢𝐫𝐭𝐡day, which is September 1, the magazine agreed to move up their pre-scheduled release date.
Now that is a power move for sure! This only proves how powerful BTS and ARMY are in the musical world.
