In a landscape increasingly dominated by electric vehicles, hydrogen-powered pickups are emerging as a formidable alternative, challenging the dominance of models like Tesla’s Cybertruck. After much anticipation, the Cybertruck has disappointed many with its mediocre towing capacity and steep price. This has reignited interest in hydrogen as a viable solution for pickup trucks, particularly those requiring greater power and range.

Leading the charge is Toyota, a pioneer in hydrogen technology, which has partnered with BMW to co-develop hydrogen powertrains. The company is set to unveil a hydrogen-powered pickup truck, building on its successful hydrogen models like the Hilux. The Hilux produces 182 horsepower and 220 lb-ft of torque, outpacing the previous generation Tacoma, though still falling short of Cybertruck’s specifications.

However, Toyota is not stopping there. It plans to introduce a full-size hydrogen combustion pickup featuring a 5.0L V8 engine co-developed with Yamaha, delivering an impressive 450 horsepower and up to 540 lb-ft of torque. This vehicle aims to attract traditional truck enthusiasts while promising a shift towards zero-emission options. Its refueling advantages—similar to conventional vehicles—make it a compelling choice for those concerned about utility and range anxiety.

General Motors is also investing in hydrogen technology, with plans to produce hydrogen-fueled medium-duty trucks based on the Chevrolet Silverado. Supported by funding from the Department of Energy’s Super Truck program, GM’s initiative reflects a growing government endorsement of hydrogen as a clean energy alternative.

Despite the challenges of hydrogen production and infrastructure, the automotive industry appears to be pivoting towards this technology, recognizing its potential in heavy-duty applications. As manufacturers like Toyota and GM explore hydrogen’s capabilities, the future of pickups may soon look very different, presenting a significant challenge to the electric vehicle paradigm. With government support and increasing investments in refueling infrastructure, hydrogen-powered trucks could soon redefine the market, potentially making the Cybertruck feel obsolete.