News

This 28-year-old woman revived the black cake that had vanished globally and established a brand.

Lara Adekoya, a 28-year old Black woman entrepreneur from Los Angeles, launched Fleurs et Sel, a cookie company last year after being laid off from her job due to the pandemic. Now just one year later, her cookies are some of the most sought-after by Hollywood stars and clients from all over the world.

Lara worked at Nordstrom at the Grove as a salesperson for designer shoes since 2015. She had a successful career and became one of the best employees at Nordstrom. However, like many people, Lara was one of those who had to realign her goals due to the pandemic.

When she was furloughed from her job, she realized her passion for baking. She started baking sea salt chocolate chip cookies as a hobby and shares it on social media. She sends cookies to her friends and loyal customers from Nordstrom as a way to reconnect and make things a bit sweeter during quarantine.

Eventually, she decided to turn it into a business. Little did she know that the connections she had made in her previous job would help leverage her business. Some of her previous clients were the first to buy cookies and even helped in promoting the brand further.

Celebrities like Issa Rae, Jennifer Love Hewitt, Jenna Dewan, Lena Waithe, and Melissa Benoist were just some who showed love for her cookies. She has also catered to major studios such as Netflix, Amazon Studios, A24, and the Oprah Winfrey Network.

“I’m customer-obsessed and social media-driven, and I use those s𝓀𝒾𝓁𝓁s to create community through my cookies,” Lara told Good Morning America. “I hope that my voice transcends communities and transcends different cultural groups so people know that we, as young Black women, we are capable of doing so many things.”

Currently, Fleurs et Sel cookies come in several signature flavors and are sold online and in pop-up shops. She was once invited to a pop-up event in the Grove alongside other luxury brands and her cookies sold out in just 2 hours. Lara plans to expand her business and open a small storefront and bakeshop.

“I’m a multicultural woman, and look at what I’m doing — and especially during this time, with all of these cultural and social movements, it is so amazing to have this much support and this diverse of an audience,” she said. “Everyone’s here for the cookies, but also to share in community.”

Related Posts

Gladys Knight on her decades-long friendship with Patti LaBelle: ‘That’s my little sister’

Knight, whose breakthrough came in 1960 when she was 16 years old, was honored at Kennedy Center Honors on Sunday Gladys Knight is getting candid about her relationship with…

Who is Lorena Cartagena, rapper Fat Joe’s glamorous wife of nearly 3 decades?

Fat Joe and Lorena Cartagena have been together since the ’90s Fat Joe and his wife Lorena Cartagena attend The Book of HOV: A TRIBUTE EXHIBITION HONORING JAY-Z…

Who Are Lil Bow Wow’s Kids? Everything We Know About Shai Moss

Bow Wow and Joie Chavis welcomed their daughter, Shai Moss, in 2011 Bow Wow, 𝐛𝐨𝐫𝐧 Shad Moss, is more than a rapper, actor and entrepreneur — he’s also…

Elon Musk: “I Have A Trillion Dollar Plan For Austin Texas!”

Elon Musk Unveils Trillion-Dollar Plan to Transform Austin, Texas into a Cutting-Edge Tech EcosystemMusk has unveiled an ambitious plan to transform Austin into a cutting-edge tech hub, with…

Elon Musk: “I Will Be The New Minister Of Efficiency & These Are My Plans!”

Elon Musk Declares Himself “Minister of Efficiency,” Announces Ambitious Plans to Optimize Multiple Industries and Reshape Daily LifeMusk has just announced the role of “Minister of Efficiency” with…

Elon Musk & Vivek Ramaswamy: “This Is How We Will Save The US From Disaster!”

Elon Musk and Vivek Ramaswamy Team Up to Solve America’s ChallengesThese two prominent figures are committed to tackling major issues like economic uncertainty, the decline of free speech,…

Leave a Reply

Your email address will not be published. Required fields are marked *