Los Angeles Lakers star LeBron James wants to be this generation’s Roald Dahl. LBJ is releasing a new 𝘤𝘩𝘪𝘭𝘥ren’s book, set to hit shelves in April 2024.
“I Am More Than” is the title of LeBron’s second 𝘤𝘩𝘪𝘭𝘥ren’s book and third book written. How much of these books were written by a handsomely paid ghostwriter is a different story.
The picture book’s synopsis reads, “I AM MORE THAN is an empowering and inspirational picture book that shows young readers they are more than one label, trait, or interest -that they can do anything they set their minds to.”
LOS ANGELES, CA – MAY 22: LeBron James #6 of the Los Angeles Lakers speaks to the media after Round 3 Game 4 of the Western Conference Finals 2023 NBA Playoffs against the Denver Nuggets on May 22, 2023 at Crypto.Com Arena in Los Angeles, California. (Photo by Andrew D. Bernstein/NBAE via Getty Images)
The title harkens back to LeBron James’ “More Than Athlete” slogan, which is typically a preface to him voicing poorly researched political opinions.
James released his first 𝘤𝘩𝘪𝘭𝘥ren’s book titled, “I Promise,” in 2020. The 38-year-old L.A. forward has long used his “I Promise” phrase as a dedication to giving back to low-income communities. LeBron opened his “I Promise School” in Akron, Ohio, which has so far been a mixed-bag experiment.
When it comes to cashing in on trademark phrases, LeBron James is (Stephen) King.
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